How should I choose a stock brokerage?

Rule - Know what you don't need

Full service brokers
Thumbs UpOffer help and advice over the phone or in person
Thumbs DownCharge higher fee per trade
Thumbs DownAdvice is, at best, an educated opinion.
Thumbs DownBecomes an expensive luxury that reduce investment returns.

Discount online brokers
Thumbs UpSelf directed stock research services
Thumbs UpFast, easy trade executions
Thumbs UpConvenient, cost-effective solution
Thumbs UpFocus on low cost brokers with a clean, clear interface.